Kent Beck, Ken Pugh Lead All-Star Faculty at Enterprise Software Development Conference

ESDC fills a software development industry void left by the cancellation of SD West

Huntington, N.Y., Jan. 6, 2010 — BZ Media LLC today announced the keynote speakers for the Enterprise Software Development Conference™.

 The three-day conference will take place at the San Mateo Marriott, San Mateo, Calif., from Mar. 1-3, 2010.

The opening keynote at ESDC™ (www.Go-ESDC.com) will be given by Kent Beck, founder and director of the Three River Institute and creator of the Extreme Programming agile methodology. Mr. Beck’s keynote, entitled, “Responsive Design: Efficiency Through Safety,” will be delivered on Tuesday, Mar. 2, 2010, at 5:00 PM.

Ken Pugh, author of “Prefactoring” and “Interface-Oriented Design,” will deliver the second conference keynote. His keynote, “Snowboarding, Windsurfing, Backpacking, and the Art of Software Development,” will be on Wednesday, Mar. 3, at 9:45 AM.

The keynote speakers are joined at ESDC by an all-star faculty consisting of some of the biggest names in the software development industry. The 30 speakers are Andres Almiray, Andrew Binstock, John Clifford, Kathleen Dollard, Neal Ford, Jeffrey Fredrick, Andrew Glover, Ellen Gottesdiener, Jeff Haynie, Jim Hobart, Allen Holub, Tim Huckaby, David Hussman, David Intersimone, Paul King, Timothy Korson, Ramnivas Laddad, Julie Lerman, Robert C. Martin, Miko Matsumura, Mario Moreira, JP Morgenthal, Ted Neward, Larry O'Brien, Damon Poole, Terry Quatrani, Mike Rozlog, Dan Saks, Hubert Smits and Glenn Vanderburg.

The Enterprise Software Development Conference fills a void left by the cancellation of TechWeb’s SD West conference. Produced annually each spring for many years, TechWeb announced after its March 2009 conference in Santa Clara that the event would not be continued.

ESDC is owned, produced and managed by BZ Media LLC, which publishes SD Times, the newspaper for the software development industry. BZ Media also produces SPTechCon: The SharePoint Technology Conference.

Alan Zeichick, Conference Chairman of the Enterprise Software Development Conference and Editorial Director of SD Times, said, “We’re delighted at ESDC has attracted the interest of, quite literally, the finest speakers and instructors in software development. Conference attendees will get the finest available technical education – not only in the classroom, but also by mixing and mingling with the faculty and their peers between classes. If there’s one technology conference developers should attend next year, it’s ESDC.”

A Three-Day Full Event Passport for ESDC costs $1,795, but this rate is discounted to $1,295 through Jan. 15, and to $1,395 through Feb. 15. Group rates are also available.

ESDC will also have a product exhibition hall, featuring 25 of the most innovative software development solutions vendors. Sponsorships are still available, with discounts available through Jan. 29. To become a sponsor, contact David Lyman, Sales Manager, at dlyman@bzmedia.com or +1-978-465-2351

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Enterprise Software Development Conference™ and ESDC™ are trademarks of BZ Media LLC.