FOR IMMEDIATE RELEASE

Ivar Jacobson, Mike Milinkovich, to Keynote EclipseWorld 2008

One of the famous “Three Amigos” behind UML,
Jacobson will offer big ideas to enterprise Java developers

Huntington, N.Y., August 8, 2008 — BZ Media LLC today announced the keynote speakers for EclipseWorld™ 2008, the Enterprise Java Development Conference. EclipseWorld 2008 will be held October 26-28, 2008, in Reston, Va., a high-tech suburb of Washington, D.C.

The opening keynote, on Wednesday, October 29, is from Mike Milinkovich, Executive Director of the Eclipse Foundation. The Wednesday afternoon keynote is from Dr. Ivar Jacobson, a world-famous computer scientist and one of the three creators of the Unified Modeling Language.

Mike Milinkovich is the Executive Director of the Eclipse Foundation. In the past, he has held key management positions with Oracle, WebGain, The Object People, and Object Technology International Inc. (which subsequently became a wholly-owned subsidiary of IBM), assuming responsibility for development, product management, marketing, strategic planning, finance and business development. He joined the Eclipse Foundation in June 2004.

Dr. Ivar Jacobson (pictured) is a father of components and component architecture, use cases, aspect-oriented software development and the Rational Unified Process. Along with Grady Booch and James Rumbaugh, he is one of the “Three Amigos” who created the Unified Modeling Language. Lately he has focused his work on practice-based software development, now increasing in popularity around the world. Dr. Jacobson is the principal author of six influential and best-selling books. His latest work, Object-Oriented Software Engineering: A Use-Case Driven Approach, 2nd Edition, is due to be published in early 2009.

EclipseWorld 2008 will have an exhibition hall, and sponsorship opportunities are still available. Companies interested in sponsorships are encouraged to contact Donna Esposito, events director, at +1-415-785-3419 or desposito@bzmedia.com.

EclipseWorld 2008 attendees can take advantage of significant savings with Super Early Bird discounts through August 22. Alumni, user group, corporate group and government discounts are also available. Register online at www.eclipseworld.net.